Denver Open Media reaches approximately 300,000 targeted viewers on Comcast channels 56, 57 and 219, and is an innovative and accessible way for your organization to increase its visibility and promote its mission throughout Denver.

Denver Open Media is a nonprofit organization that is changing the way that we interact with television. Just as organizations such as You Tube and Wikipedia have transformed the way that individuals create and access media on the web, Denver Open Media has created a similar model for community TV. We are extremely excited about the possibilities that our new user-driven station presents and would love to include you in our mission!

Get in front of your target market with a hip and stylized alternative to commercial television. Benefits of Denver Open Media’s Underwriting Program include:

• Increased exposure: As a station underwriter your organization will enjoy exposure on 3 Comcast cable channels, reaching approximately 300,000-targeted viewers.

• Access to a wide audience: Your organization has the opportunity to connect with a diverse and growing number of potential customers, clients and/or supporters.

• Low rates allow for a yearlong presence: The low cost associated with DOM’s underwriting program allows a business to establish a year-round presence, without exhausting all marketing funds.

• Demonstration of community support: Becoming a DOM underwriter links your organization to a dynamic, local non-profit organization and demonstrates your commitment to the quality of life within the Denver community.

• Positive image for your organization: Underwriting positively impacts our audience’s opinion of your organization, influencing their decision to purchase your products and services.

• Multiple acknowledgments: Our low-rates not only include at least 10 spots per week on our three Comcast cable channels, but also includes recognition/links to your website on our Community Partners page. (Actual underwriting spots are also viewable via our website.)

• Tax deductions: Since Denver Open Media is a 501c3 non-profit organization, all contributions to our Underwriting Program are 100% tax-deductible.

• 50% discounts given to all non-profits!

According to a recent Cone Corporate Citizenship Study:

• 84% of people are likely to switch from one brand to another (when price and quality are equal) if the other brand is associated with a cause.

• 74% of people say that a company’s commitment to a social issue is important when recommending products and services to other people.

Support the Theme Block of Your Choice

Our television programming is broken-down into 12 different theme blocks, which represent a variety of content and perspectives. As a block underwriter for DOM, you will be able to select one or more of these blocks to support. Our blocks include:

1. African American

2. Arts and Entertainment

3. GLBTQ

4. Faith-Based

5. Lifestyle & Well-Being

6. General Youth

7. International Issues

8. Latino

9. Music

10. News, Business & Government

11. Mile High Perspective

12. Academia

 

Additionally, organizations can choose to underwrite Democracy Now!, Free Speech TV or Denver Open Media's First Friday music showcase.

 

Standard Underwriting:

Our Standard Rate provides you with weekly exposure on Denver Open Media’s three Comcast cable channels – 56, 57 & 219. Your logo, mission and other descriptive text will be displayed full screen with simple animation for 15 seconds before the programming theme block of your choice.

 

Premium Underwriting:

Our Premium Rate provides for a high-quality, professional 30-second video shown on Denver Open Media before the programming theme block of your choice. Cost includes production services from Deproduction, Denver's premiere non-profit video production company.

* All underwriting spots are also accessible via our website and all underwriters will be recognized on our Community Partners page.

 

Underwriting Guidelines:

We will work with you to develop a creative approach that gives your organization the recognition it deserves in a way that differs from the consumption-centric advertising one sees on mainstream TV. No underwriting spots can be directly aimed at revenue generation; calls-to-action and mentions of prices/money are generally not allowed. Please keep in mind that Public Access Television is designed to promote communication, not consumption, so we discourage underwriting spots which directly promote commercial activities.

The underwriting policies of Deproduction and Denver Open Media are subject to change. While we cannot assure that the exact number and time of underwriting spots will remain the same, we are committed to ensuring that any changes are made to the satisfaction of our sponsors. We will do everything possible to assure that all sponsors receive the recognition they deserve.

For more information about how your organization can promote its visibility in Denver, please contact Deborah Lastowka at deb [at] deproduction [dot] org or 720-222-0160 X 206